Five to Flow – Self Assessment
The Mirror I Didn’t Want to Look Into: What Happened When I Assessed My Own Company

Every year on my birthday, I go inward and reflect on my biggest wins, learns, and changes I need to make to be my best self. Why should my company be any different? For five years, we’ve helped organizations face hard truths about their workplace dysfunction.
So, this month, I finally turned that mirror on myself. I was terrified.
The Assessment I Almost Didn’t Do
After reviewing thousands of global assessments and conducting a five-year study for an upcoming white paper, we have revealed what my AI Clone has named the “Infrastructure-Performance Gap” destroying workplace wellness. I had my suspicions we have the same issues, so, I knew it was time. My team of brilliant humans deserved the same diagnostic rigor we give our clients. So we ran our own Wellness Wave®, BurnoutIQ™, and FlowIQ™ assessments and a feedback survey on Wins, Learns and Changes to share at our birthday party. High participation. LOTS of data points. Brutally honest comments. I felt a little queasy opening the results, but also grateful at the same time.
The Numbers That Made Me Proud and Lose Sleep Last Night
Here’s what the data revealed about Five to Flow:
The Good:
- Burnout protection: 4.23/5.0 (top 5% globally)
- Leadership trust: 4.88/5.0 (my highest score – and most humbling)
- Values alignment: 4.50/5.0 (“Part of the Burnout Rebellion,” one teammate wrote)
The Painful:
- Technology training: 2.00/5.0 (our lowest score – completely my fault)
- Communication guidelines: 2.25/5.0 (“Too much gets lost in Slack”)
- Process consistency: 3.23/5.0 (below global average of 3.44)
The Truth Bomb:”Kate needs a true integrator so goals and tactics are tracked and we stay on the same goal/focus for more than a couple weeks.” That one hurt. Because it’s true.
The Comments I Needed to Hear:
“I just want to feel like I’m on a team of people trying to kick ass.”
“Not moving quickly enough as a small boutique brand.”
“Virtual environment is tricky to stay connected without a clear role and specific goals.”
My team wasn’t burned out. They were frustrated. Protected from exhaustion but blocked from excellence. High engagement meeting low efficiency. The exact Infrastructure-Performance Pattern we diagnose in clients. The irony isn’t lost on me.
Eating My Own Dog Food (It Tastes Like Humble Pie)
For five years, I’ve told leaders: “Culture doesn’t create performance. Infrastructure does.” Yet here I was – exceptional culture (4.38/5.0), terrible processes (3.23/5.0). My team had everything needed for greatness except the systems to achieve it. I’ve been that founder who believed passion could overcome process. That smart people would figure it out. That startup scrappiness was a feature, not a bug. I was wrong.
The 5 Immediate Actions I’m Taking
Fear of these results won’t stop me from acting. Here’s what happens in the next 30 days:
- Creating Communication Architecture (Week 1): No more Slack chaos. Clear rules: What goes where, when, and why. If information gets lost again, it’s on me.
- Defining Anchor Roles (Week 2): Every team member gets a primary domain where they own outcomes and build expertise. No more “everyone does everything.”
- Hiring an Integrator/Fractional COO (Month 1): I’m 80% in the weeds, 20% in vision. Must flip that ratio. The team needs someone who owns execution, while I own strategy. And I already called him.
- Building Tool Training Library (Month 1): 2.00/5.0 on technology training is unacceptable. Every tool gets documentation, videos, and peer training sessions.
- Implementing Weekly Accountability (Starting Now): Metrics and meetings that matter. Same priorities for more than “a couple weeks.” Clear rocks, measurable outcomes, public scorecard.
Being the Leader I Needed
I spent 19 years in corporate America searching for leaders who would:
- Admit when systems were broken
- Take responsibility for infrastructure gaps
- Value truth over comfort
- Fix root causes, not symptoms
- Share vulnerabilities publicly